Seller Profile
The Seller Profile operation (SELLER_PROFILE) returns the profile of an Amazon seller: store name, registered business name and address, rating, feedback star distribution and the most recent feedback entries. You identify the seller with either a seller_id or the seller profile url.
When to use
- Identify the business behind an unauthorized reseller: read the registered business name and address for brand protection and enforcement.
- Vet suppliers or acquisition targets: compare the star distribution over the last 1, 3 and 12 months with the seller's all-time record.
- Benchmark competitors: compare rating, rating count and recent feedback with your own seller account.
- Show seller data in your own tool, for example a browser extension that displays the business identity and rating next to an offer.
- Audit many sellers asynchronously with the Bulk API (
seller_idsorurlspayload).
What the response includes
- Seller identity: store name, registered business name, business address (as one string and as lines), business country and the "About this seller" text (
result.seller_details). - Ratings: average rating, rating count and positive feedback percentage.
- Feedback summary: the percentage of 1 to 5 star feedback and the feedback count for the last 1 month, 3 months, 12 months and all time (
result.feedback_summary). - Recent feedback: the latest feedback entries with rating, comment text and rater, including entries Amazon struck through with Amazon's explanation (
result.feedback[]). - Links: the seller's storefront (
store_link) and the Amazon "Ask a question" contact page (ask_a_question).
Seller Profile returns only the recent feedback shown on the profile. To page through feedback and filter it by rating or time range, use the Seller Feedback operation (SELLER_FEEDBACK). To list the seller's products, use Seller Products (SELLER_PRODUCTS).
Credit cost
Each successful request costs 1 credit. See Credit Consumption.